INDUSTRY
FASHION
CLIENT:
SARA'S THREADS
YEAR:
2025
Sara's Threads
Sara’s Threads is a queer-owned independent fashion brand founded by artist and maker Sara Chimienti. Through machine embroidery, wearable illustrations and humour-led designs, the brand creates clothing that feels personal, expressive and validating—particularly for the LGBTQ+ community.
Sara’s Threads had a distinctive creative voice and a strong connection with its audience, but its digital presence was not consistently converting that engagement into online sales. The brand needed a clearer content strategy, stronger e-commerce positioning and a more structured approach to social media, SEO and community growth—without losing its handmade, humorous and deeply personal identity.
We developed a focused digital strategy that brought together social media planning, content direction, light SEO, Shopify improvements, influencer outreach and UGC. The new approach helped communicate the value behind each handmade piece more clearly, strengthened the brand’s emotional connection with its community and created a more consistent path from discovery to purchase.
What Sara said
I’ve been working with Oh Amazing for over six months now, and I honestly cannot recommend them enough! They’ve been my biggest supporters and helpers throughout the process, and if you’ve been thinking about outsourcing - this is your sign to do it.
They’ve helped me develop a full social media marketing strategy and have always delivered posts and tasks on time. As a neurodivergent person, I often struggle with organisation, but once things are in place, I can easily follow them. After I explained this to Ayça, she created a communication and scheduling structure that has helped me drastically - and I still use it to this day, even beyond her agency’s involvement.
Sara
Founder
