Category:
Coffee
Client:
Kribi Coffee UK
Duration:
Web design, marketing tools design
Kribi Coffee UK is paying farmers what they deserve, disrupting the coffee world by air roasting, & serving you the smoothest coffee you’ll ever taste.
(MY APPROACH)
I designed the Kribi Coffee UK website with a focus on blending cultural authenticity and customer engagement. Emphasizing Kribi’s unique air-roasting method and Cameroonian roots, the site highlights both product quality and sustainability. The layout is clean and minimal, allowing customers to browse effortlessly while discovering the story behind each product.
(VISION & INNOVATION)
My vision for Kribi Coffee UK’s website was to create an interactive digital space that showcases the brand’s innovative air-roasting process and sustainable practices. By combining engaging visuals with transparent product information, the site allows users to feel connected to the brand and its unique values.
(CHALLENGES)
The primary challenge was balancing the brand’s deep cultural narrative with a streamlined e-commerce structure. It was essential to showcase Kribi’s story while ensuring easy navigation for a seamless shopping experience. Another challenge was presenting air-roasting technology in a visually engaging, approachable manner.
(PROBLEMS)
Maintaining a balance between storytelling and a smooth shopping experience posed a design challenge. Additionally, ensuring that the sustainable, eco-friendly message was conveyed without overwhelming the user required careful structuring and prioritization.
(USER-CENTRIC DESIGN)
I prioritized a user-centric design that made exploring Kribi’s products both intuitive and enjoyable. The layout guides users through each coffee selection, with ample product details and clear calls to action. The user experience emphasizes ease and clarity, encouraging engagement and exploration.
(USER NEEDS)
I'm dedicated to addressing the diverse needs of your audience, ensuring that my designs engage, inform, and inspire. By focusing on user needs, I create websites that stand out as highly functional, purposeful, and enjoyable to interact with.
Every project I take on is a testament to my systematic, innovative, and problem-solving approach. My designs reflect my vision for digital excellence and my commitment to delivering results that surpass expectations. Explore my portfolio to witness how I translate my approach into impactful, user-centered web solutions.
