Understanding the challenge
Vegan Yes had a distinctive story, a loyal community and a truly original concept, but its digital presence did not fully reflect the personality of the restaurant. The brand needed a clearer visual identity, a more consistent tone of voice and a stronger content direction that could communicate its food, philosophy and atmosphere beyond traditional restaurant posts.
We created a cohesive brand identity and digital content system that brought the Vegan Yes story to life. Through art direction, photography, video content, social media strategy and paid advertising, we built a more recognisable and engaging presence that captured the restaurant’s playful character, cultural fusion and community-led spirit.
